How to loose potential customers………………… the Zong way

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First up, open up only one customer service center for a city as big as Karachi. This will make sure that the entire center is jam packed so that when the customer who books their favorite number online and goes to pick it up gets daunted and returns without getting the connection. If this doesn’t deter the customer, he will try to go back to the website to edit his booking and have the SIM delivered to his home for an additional charge, only to find out that once you have booked the SIM there is no way to go back and edit it, meaning if you made a mistake, that’s it, you are screwed.

If the customer still really wants that number and decides to come back and brave the crowd to finally get to the counter after waiting in the line, tell him he can only get one connection per NIC. When the customer asks for the reason given the website states that each customer can book up to ten connections per NIC, tell him you can book 10 but get only 1!!!!!

After that when the customer finally selects one number from the multiple numbers that he has booked, tell him he cannot get this number because “we have sent it to our franchise to sell it out.” When the customer blows his fuse and asks how can you sell it when he already has it booked since the last 3 days, tell him that it is still booked under his name but “we have sent it out to our franchise to sell it out.”

When you see that the customer is getting really angry and will not leave without getting his number give him the SIM that you just told him a minute ago that you have sent it to a franchise.

This, ladies and gentlemen, is the great Chinese strategy to capture the market and become its leading player.

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  • 23 Responses to “How to loose potential customers………………… the Zong way”

    1. with a name like that….it wont sell waisey! sheeeshh!
      like my cuz’ hubby was teasing his saali’s late night option activities with the mangetaar when i asked the time – ab uski time hogaya zong-pong karne with king kong :)

      no seriously…..why ZONG???!!!

      sumthing unrelated to ur post – but marketing nonetheless….i was expecting u to come up with something on that i-cant-have-a-word shezan juice ad..khaas karke the female’s expression…well, actually, both. and btw…that blasted bigg apple horror is still up there! :S

    2. Lol……. the Shezan juice ad is really really the most hated ad of my wife whenever we drive past a billboard with that couple on it :) Shez like what the hell is wrong with these ppl!!! :D

      waisay, whats wrong with Zong? I am sure it must have a chinese meaning or something….

    3. mind if i use the reference of ur post in my blog?

    4. requirement favorite no.99057248/9057248
      my contect no.03334220927

    5. By watching its ads i thought that Zong might make its impact by providing better service incompared to its direct competitors but i think they’re going the same way as the others are..lets see if there’s service is good enough to create some ripples..i believe Pakistan’s become way too much saturated when it comes to providing cellular service.

    6. i thought that Zong might think about making an impact by providing better customer service than others but i guess thats not meant to happen..not alteast in Pakistan!
      Btw i believe that Pakistan is already way too much saturated by these Cellular Service Providers but lets hope that Zong does creates some ripples across the masses by providing better service incompared with its competitors.

    7. Far Star: Be my guest :)

      Shakir: Sorry dude, can’t help you with that.

    8. zong…just sounds so wrong for a fong….oops! fone :P

    9. heyyy..what a minute!!
      where did my comment go?
      i posted it thrice to make sure that it makes it over here..dudddee:(

    10. Zong is just a letter different from Zing… That must have been the reason :P

      Oh, and I had learned a lesson the hard way: Never try to get a phone connection in the first days. Remember, the same thing happened with Telenor too, they also had I guess only one outlet in Gulshan.

    11. uXuf: Well, the reason for getting the connection early is to get the number of your choice, that was the only reason ppl went crazy with Zong otherwise their packages weren’t that good, unless you want to use the one free number at night for life ;)

    12. Illusion: the anti-spam got something against you and all your comments were going there :)

    13. i want new connection of zong please tell me how can i get

    14. my contect No :0313-4865573
      Abhi contect karo Kahin dar Na ho jaye.:0301-4865573

      Dear fellows.

      There is a ZONG GOLDEN NUMBER number for sale

      1. 0313-4844000 Rs.2000

      2. 0313-4866000 Rs.2000

      3. 0313-2100031 Rs.2000

    15. i want 8696189

      my contect number is 03338696189

    16. Um, can I have a cut if you guys sell any of these numbers? how about 50-50 :P

    17. if u call those golden numbers….then mine is a diamond platinum!! and no – its not zong…..gaawwd! i hate the sound of that…it has that ‘dumb’ sound to it somehow

    18. mystique: Okay, so whats your number? and how much do you wanna sell it for? :D

    19. duuuude….what makes u think its for sale??

    20. Everyone herez selling their numbers so i thought maybe u’d also wanna sell it ;)

    21. err…we’re talking about zong numbers here – and since i just cant get to like the name…what makes u think my number was a zong one??

    22. i want sale these numbers
      03466648884 5000
      03226166661 7000
      03004704749 2500
      03084488447 1000
      03044774433 1500

    23. i want sale these number
      03466648884
      03226166661
      03004704749
      03084488447
      03044774433

      contact no 0333 8678408